Shot-by-Shot: Circus Camp Video – My Shooting and Editing Process

Posted by ryanjackson on Jan 19, 2011 in Shot-by-Shot Explanation, training, video

This is the beggining of a series of posts I’m going to make on shooting video.

As a way of teaching what to shoot when making videos I will explain my thought process and why I captured each shot in a few different videos.

For starters there is my Under the Big Top Circus Camp video I shot back in August 27, 2008.

Here is my formula for something like this.

#1. Get my A-Roll (someone explaining the story)
#2. Get a secondary A-Roll (someone else explaining story)
#3. B-roll B-roll B-roll. You need 10X the B-roll than your A-roll. Visuals to backup what the A-roll is saying.

Think of it like this. The A-roll stimulates the communication side of your brain. B-roll stimulates the visual side of your brain. If either side is boring then the video fails.

My process for a video like this:

I get to the event and immediately find someone of authority that I can ask to “tell me what is happening today.”

Frame the person nicely using Rule of thirds. Looking into the frame.

Ask them:
-Would you please spell your name for me? (pieces of paper get lost. get them to spell it out on tape)
-Please tell me your name and title.
-Tell me what is happening today AND what is the funnest thing about it?
-Tell me what the kids say about it.
-Tell me why it is important.
-Anything else you would like to add?
-Please spell your name one more time. (has saved by but several times. can’t hurt to get it twice incase the tape drops out of something goes wrong the first time)
-Do you have a cell phone you could be reached at if I have any other questions?
-Thank you!

Okay now I have my main interview. I’m safe. I just need to talk to one or two kids to ask them about the camp and I’ll be golden.

Bam! That’s it for A-Roll. #1. Get a person of authority to talk about what’s happening today #2. Get one or two other people to talk about what’s happening today

Now I just need some interesting B-roll a.k.a. “visual sequences” a.k.a. “coverup shots” to go with my A-Roll.

During the interview I payed attention to keywords:
Physical theatre. Puppetry. Magic. Concentrate. Professionals teaching. Happy kids. Tight-rope walking. Juggling. Stilts. Confidence. Skills.

A simple rule to remember for video. Say it and show it. If your interviewee talks about something then you have to SHOW or ILLUSTRATE that idea.
I know I need shots to go with each of those keywords in the interview.

Two things to remember for B-Roll

#1. Wide-Medium-Tight
A great rule to remember when shooting B-roll is wide-medium-tight. You can triple your B-roll by shooting a whole scene, then come in tighter on part of the scene, then really tight on the most interesting part.
Now instead of one shot that you can only use for 3-seconds you can go 3-seconds wide, 3-seconds medium, 3-seconds tight.
Not only have you tripled your B-roll but your B-roll is also more interesting!

#3. Sequence-Sequence-Sequence.
Don’t just stand in one place and get a one-minute clip of a person doing something. That is boring.
Instead get short, tight clips of each portion of what they are doing and build a sequence of events. MUCH more interesting.

I break down individual shots below. Watch the video again and look for each of these elements.

Tight Shots from various angles are important. I start the video off with this frame because it is tight and interesting. The visual side of your brain is immediately interested. Always start your video off with the most interesting shot you have. People decide if they are going to stay on a video in the first 10-seconds so it must be impactful.

A wide overall shot of all the kids. It is good to start out with a wide shot to show perspective and give the viewer an idea of where they are. If you shoot everything wide-medium-tight, wide-medum-tight, wide-medium-tight you will always triple your B-roll and make it more visually interesting. Bring your viewer into the scene.

Now I go tight on an interesting element of the previous overall. Notice I have my lens set to wide-angle and I simply moved my camera low and close to the cylinder. It is always better to "zoom with your feet" than to simply use your zoom lens. You will have less shaky video as well it makes for a more visually interesting frame.

A "peak moment" B-roll shot where the kids throw their wands in the air. This becomes a generic b-roll shot that I can use to coverup the a-roll.

Nice tight shot of a kid. Tight faces and eyes show emotion. It never hurts to have a few tight faces for use as B-roll. They show emotion in the video. If you are always wide-wide-wide-wide then viewers never feel engaged in the story as much. This frame grab was actually front page main art of the Edmonton Journal newspaper the next day.

Okay here I show the instructor and frame it with the kids feet. I could have shot this wide and shown the whole kid. But do I need the whole kid? No. It is more about the instructor and keeping just the feet makes it more interesting.

Outdoor scene setter. This is a B-roll shot that you can always get and always use. Simply show the viewer where you are. You can grab this on your way there or your way out. Can never hurt to get a shot of the building and it always comes in handy for B-roll in your video.

A tighter shot of the same building. Signs are always useful B-roll. If you see a sign, shoot it!

Main A-Roll interview. Get there, ask for a person of authority to talk to. Move them close to a window with nice light. Choose an interesting but-not-too-distracting background. Frame them using the rule-of-thirds and looking into the frame. Lock your tripod. Put a mic on them. Ask them to "Tell me your name and title. Tell me what's happening today. What's the most important thing? Why does this matter? Anything else you would like to add? Spell your name one last time. A phone number if I have any questions? Thank you"

Wide shot of all the kids. I've shown the viewer where we are. If I stay on this frame though it will get boring.

Bam! Go tight on a kid. Get him reacting to something.

Bam. Go tight (or medium) on two other kids interacting and reacting with something. I've made three interesting shots by showing the room wide and then showing some tighter elements from within the room.

Wide shot of kids in the room.

Tighter shot of one kid. Shoot from down low to eliminate distracting elements and focus on him.

Bam! Show what he is doing! I could have just kept the camera on the whole kid for 5-seconds but instead I show the whole kid, show the top of him, show what he is doing. More interesting than a locked-off wide shot of the whole kid.

Tight face. Faces show emotion and connect the viewer with the story. When your interview subject in the A-roll says "the kids are happy" you have a face to show that.

Another interview for my A-roll. Frame him using the rule of thirds. Try and find a quiet, clean background that is not-too-distracting. Lock the tripod. Move to the side and ask "Whats your name and title? Tell me what is happening today? What is the best thing about it? Why do you come here? Anything else you would like to add? How do you spell your name and how may I contact you if I have any other questions? Thank you."

Sequence sequence sequence. Don't just shoot a wide-angle of the kid walking across the tight rope. Show them getting on, tight shot of the top of her balancing....

Tight shot (with my wide angle lens) of her feet. If I had just showed her whole body it would be boring. If I shoot her wide-medium-tight and get a sequence of her getting on, balancing and walking then I have more interesting shots.

Golden Moments. This is more of an editing than shooting decision but sometimes it is good to just show a few seconds of natural sound and natural action. Here the teacher and the puppet are talking and high five eachother. It's cute. You don't need A-roll talking over it. You can just show this cute moment and give the viewer a break from the interview to experience what it was like to be there.

The kid surprised me when he picked up his puppet and started talking with it. Sometimes kids are really lame to talk to and other times they amaze you with golden moments.

Sequence 1 of 7. I could have stayed back 10-feet and shot a boring wide-shot of the instructor and the kid but instead I went tight on his hands....

Sequence 2 of 7. Shot down low to clean the background and emphasize these two subjects interacting.

Sequence 3 of 7. Get a tight shot of him tightening the straps.

Sequence 4 of 7. Back up and get a shot of the instructor helping the kid up.

Sequence 5 of 7. Wide shot showing perspective and them interacting.

Sequence 6 of 7. Detail shot. Get down low and show the feet and stilts.

Sequence 7 of 7. Reaction reaction reaction! I would have liked to have shown the kid's reaction but the instructor was actually more excited than the kid so I showed that.

Third A-roll interview. I had the last two people facing left so I get this kid to face right. Switch it up and make it more interesting. There weren't any interesting backgrounds around so I just moved him into the hallway (where it is also quieter) and use a clean white wall. Rule of thirds. Looking into the frame.

Sequence. Show the instructor talking to the kid.

Show what the kid is doing....

Show him doing his thing. If I had just stayed back 20-feet and got a long clip of him doing this it would be boring. Going in tight each element makes it more visually interesting and you can build a sequence that tells a story.

Use your zoom to compress the image. A super-wide image of the whole classroom would be boring because you aren't focusing in on anyone. Going medium-tght on just a few kids makes them larger and more interesting.

Tight shot of a kid practicing. You've got to pick certain people and focus in on them or else your video is general shots of general people. Find characters for your video and focus on them.

Another overall shot. Here I kept the camera low and locked in one place and just let the kids walk out of the frame. Starting out people always move the camera to follow the subject. Instead keep the camera steady and let the subject move in and out of the frame. It is more interesting.

Shoot from up high. Just like with still photography you don't want to suffer from "5-foot 9 syndrome" and shoot everything from the same perspective. Shooting up high or down low can clean your backgrounds and make it more interesting.

Peak action shot of kids practicing for generic B-roll. I just stood in one place and waited for the kids to do something rather than constantly moving the camera around looking for action.

My end shot. Just showing the kids applauding. Seemed like a relevant ending.

Nameplate. It is important to have branding when your videos are published in multiple platforms like YouTube, Vimeo, your website, etc.

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Photo Illustration: Un-recovered Bank Accounts

Posted by ryanjackson on Jan 18, 2011 in lighting

Photo illustration of Un-recovered Bank Accounts. Image taken at Aegis Locksmiths in Edmonton on January 6, 2011. (Ryan Jackson / Edmonton Journal).

To make this photo illustration to go with our series on Un-recovered bank accounts our photo editor Neil just pulled out the phone book and called a bunch of locksmiths until we found one that would let us take a photo in their showroom.

Then I went to Axe Music and bought a fog machine for about $55.  During Halloween everyone is selling fog machines but come January you can only get them at stage lighting places.

I wanted the picture to be tight so I chose one of their smallest safes. They had a super cool safe that was circa 1855 but it was too large and they couldn’t get it open so this one had to do.

I draped black cloth over a table for a background and put the fog machine inside the safe with my new 160 LED video light. I used a CTO (change to orange) gel on it to warm up the light.  I had a speedlight off to the side and behind to give some highlights and illuminate the fog.  The photo turned out pretty good and was main art in the Journal. To see if you have un-claimed money in a Canadian bank account check out edmontonjournal.com/unclaimed


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Smack My Friends Up! – Slow Motion Face Slaps at 240fps

Posted by ryanjackson on Jan 3, 2011 in Ryan's Life, video


A fun video project I did over new years. I shot this with the Canon PowerShot SD4000 which shoots 240fps video at 320×240. I used a 144 LED video light and an iPhone 4 for video lights. Video by Ryan Jackson / ryanjackson.ca

I converted the video files from the camera with MPEG Streamclip to Apple Intermediate Codec 640×480. This video was a good chance to brush up on using keyframes and markers to sync the video with audio.

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The last few Christmas trees for sale on Christmas Eve

Posted by ryanjackson on Dec 24, 2010 in photos

The last few remaining trees for sale at Ed’s on Christmas Eve in Edmonton on December 24, 2010. Photo by Ryan Jackson

These pictures gave me an idea to do a story about the life of a Christmas tree – from seed to shredder – next year!

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Video: Are Reindeer Real? We found some!

Posted by ryanjackson on Dec 22, 2010 in video

We found a dozen reindeer near Leduc. Learn about this mysterious species and what makes them different. Video by Ryan Jackson / Edmonton Journal Read the story.

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The best video story I’ve done this year! – Susan the brain-injured stand-up comedian can laugh at herself

Posted by ryanjackson on Dec 12, 2010 in lighting, video

The best video story I’ve done this year!  Please watch.   If you can’t view the embedded video below then click here.  I will have an HD version on the site later next week.

Touching story of Susan Wirtanen who suffered a brain-injury and can can still do stand-up comedy. She jokes of her 30-days spent in a coma, listening to everyone talk around her and her ability to laugh at herself. Video by Ryan Jackson / Edmonton Journal Also Read the story Hoping for healing on the standup stage

Journal reporter Ben Gelinas and I worked together on this video. I shot everything and we worked together for editing. Ben was sure to ask questions and treat the whole story with the video in mind. We spent three separate nights with Susan in class and at the comedy club.

I shot mainly with my Canon XH-A1 and used my Canon 5D Mark-II for B-roll.

Here is my lighting setup for the main interview.


For the shot of her eye I used an 85mm 1.8 and Canon extension tubes to get close. I slowed the footage down to 20% speed and held it to make the viewer feel uncomfortable while she describes being frozen in a coma but still able to hear everyone around her talk.

Here is how Ben’s awesome printed story Hoping for healing on the standup stage and my stills ran in the paper. Enjoy!

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I’m teaching video to reporters for the next couple months

Posted by ryanjackson on Dec 12, 2010 in Ryan's Life, training

For the next couple months I’m not going to be shooting as much. I’ll be in the office training reporters on shooting video.  I’m also teaching the Documentary Photojournalism course again at MacEwan University this semester.

Postmedia sent a Kodak Zi8 video camera to every reporter in the chain and so I’m repsonsible for taking five Journal reporters at a time under my wing and teaching them video storytelling.

My goal isn’t to flood edmontonjournal.com with hundreds of poorly shot videos but rather to teach reporters (and photographers) how to make proper judgment on what to video and when video is appropriate and when it is not.

Key’s to a Successful Video – It takes a lot of work!

A good Visual Story ———> Story is always #1. As Scott Rensberger says “A good story is EVERYTHING.  If you don’t have a great story, then everything you do to help a bad story is equivalent to rearranging deck chairs on the Titanic.”

Good Quality —————–> Sound is most important. If the viewer cant stand to watch or listen to a video then they will abandon it. If a video is of poor quality then people won’t share it with their friends.

SEO friendly description and tags —————————–> The text and linking around the video have to be written in a way so that a person could easily Google the video. Some videos do poorly on our website but then get thousands of hits over time on YouTube. Example. Example. Example. Because people outside of our normal audience find and share it.

Social Media —————–> In order for a video to be successful (ie. watched a lot) it needs to be socially shared. It needs to get out on twitter, linked on blogs and shared on Facebook. If a video is of poor quality then people won’t share it with their friends. My World Record Dodgeball video only got 1,000 views on the Journal website but over 600,000 on YouTube because people shared it and blogged it.

Learning from stats ———->  A reporter learns to judge what makes good visual stories after doing several videos and following the stats/metrics. You see what kind of videos are successful and what videos aren’t worth doing.  You need to understand who your audience is and what they want. You also need to find new audiences that you didn’t know where there.

My guiding rules:

-If the video wastes the viewer’s time then it was a waste of your time.

-If the video wastes your time then why would you waste your friend’s time by sharing it?

-If the story isn’t interesting then no one clicks on it.

-If the quality is poor then no one shares it.

-If the words/description are poorly written then no one can google it.

-If the reporter isn’t proud of the video then he/she won’t blog/tweet/promote it and neither will anyone else.

And if you need to pay for a reporter, heat, electricity and bandwidth to keep a business going then you can’t afford to do crappy video when there is soooo much video out there competing for viewership. You have to be smart about it.

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Portrait: Author and occupational therapist Wendy Davis

Posted by ryanjackson on Dec 12, 2010 in lighting, photos, portrait

Retired occupational therapist Wendy Davis poses for a photo in her home in Edmonton on October 17, 2010. Davis’s book Dal & Rice was published last year about the five years she spent in India as a Child. Photos by Ryan Jackson for Rehab Impact Magazine

I had a wonderful time making these portraits. Instead of saying “cheese” for the camera she said “thank you”. So as I took her picture she kept saying “thank you…thank you….thank you…thank you….” It was so cute!

The tree photo was made with the Canon 24mm Tilt-Shift lens, the others were made with the 85mm f1.8 and the 50mm f1.4.  I only used a 40×60″ gold reflector and the sun for lighting.  She told me stories about her travels and we ate bread with cheese and curried spread.

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Ed Struzik’s amazing arctic photos

Posted by ryanjackson on Dec 7, 2010 in Links, Photography

Watch live streaming video from edmontonjournal at livestream.com

Journal reporter Ed Struzik gives a fantastic slide show of his journeys to Canada’s high arctic during the Edmonton Journal Book Fair at the Journal building in downtown Edmonton on December 4, 2010. (Ryan Jackson / Edmonton Journal).

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Grey Cup GigaPixel Panoramas – GigaPan Epic Pro Review

Posted by ryanjackson on Dec 2, 2010 in 360 Panoramas, photos

Find yourself in the crowd at Grey Cup!


Click the (+) sign and use your mouse to zoom-in and move. The north view of Commonwealth Stadium during the 98th Grey Cup in Edmonton, Alta. on November 28, 2010. GigaPan by Ryan Jackson / Edmonton Journal


Click the (+) sign and use your mouse to zoom-in and move. The west side of Commonwealth Stadium during the 98th Grey Cup in Edmonton, Alta. on November 28, 2010. GigaPan by Ryan Jackson / Edmonton Journal


Click the (+) sign and use your mouse to zoom-in and move. The east side of Commonwealth Stadium during the 98th Grey Cup in Edmonton, Alta. on November 28, 2010. GigaPan by Ryan Jackson / Edmonton Journal

Each of these panoramas are over 2 gigapixels (over 2,000 megapixels). To create them I used a GigaPan Epic Pro with a Canon 7D and a 300mm f2.8 IS.

A GigaPan is basically an automatic pan and tilt head that moves and triggers your camera automatically to shoot a panorama. Instead of taking one picture of a landscape with a wide-angle lens you can use a GigaPan to take hundreds of zoomed-in photos and then stitch them together to create a gigantic image.

I set the GigaPan to take 300 individual still images and then the included software automatically stitched all the pictures together to create one giant panorama with incredible resolution. Why take one photo when you can take 300?

A big thanks to Don’s Photo for lending me the GigaPan for the Grey Cup. I’ll definitely be trying to convince the Journal to buy one for the photo department. It only costs $899 CAN and can make some pretty crazy cool panoramas.

It only takes about 15-minutes to shoot a GigaPan like this which is the easy part. Stitching the images together takes over an hour depending on the size of the image and about six hours to upload to gigapan.org depending on the size. Since I needed to have the GigaPans on the Journal website by the next morning I had three laptops in the media centre all crunching images at the same time to speed things up.

Here’s me with my three laptops and GigaPan. Photo by Chris Bolin.

So what’s my GigaPan Epic pro review? I was very impressed with how well-built the device was. It had no problems holding my 300 2.8 IS and 7D. The battery held up well in the cold weather. The menus are pretty easy to use. Setting up the device to shoot the panorama is pretty quick. The software for stitching and uploading the GigaPans couldn’t be easier to use. Of course you could take hundreds of pictures manually and use different software to stitch but the GigaPan shoots way faster and way more accurate that a human can. Gigapan.org also hosts the panoramas for you. You just embed the player in your own website. Pretty neat. For $899 it is well worth it. There are also less-expensive models designed for lighter point-and-shoot cameras. I’m normally not a fan of shooting landscapes but this would make me get out there more.

Here is one non-Grey Cup GigaPan I did as a test the day before. Pretty crazy resolution.

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