Portraits of Beer Brewers and Pub Owners speaking out against bribery

Posted by ryanjackson on Sep 12, 2012 in lighting, photos, portrait |

The only thing I like as much as making portraits is drinking beer. Portraits of people who make and sell beer? Perfect!

Journal business writer Lewis Kelly wrote this great news story about bribery in the Edmonton beer industry. Very interesting and it effects anyone who buys beer!

Click the link below to read the story.

Neil Herbst, owner of Alley Kat Brewing Company, which is celebrating its 18th year in business with a $300,000 expansion.
Canon 5D Mark-II, 16-35 2.8L lens @ 16mm, F7.1, 1/160. Four Alienbees strobes.I moved the red hose into the frame to make the image more dynamic and add colour. 



Jim Pettinger, who carries hundreds of varieties of beer at Sherbrooke Liquor on St. Albert Trail, says inducements are an “open secret” in the industry.
Canon 5D Mark-II, 16-35mm f2.8L lens @ 23mm, F18, ISO160.The beer cooler is super dark and I wanted all of the colourful bottles to pop so I used four strobes. Two on the background to shine on all the bottles and two on Jim. 



Clayton Little is co-owner of Accent Lounge near Whyte Ave.

Canon 5D Mark-II, 24mm f1.4L lens, F11, ISO160.One Einstein strobe with a 22″ beauty dish and a grid on Clayton. One Einstein strobe with a 7″ reflector and grid behind him. 



Craig Martell takes pride in exclusively selling micro brewed beer at Wunderbar on Whyte Avenue, which he co-owns.
I wanted to bring attention to the colourful sign and also show all the beers that they offered. I put one Einstein strobe with a grid to shine on the sign and a second Einstein strobe with a grid to shine on Craig. Since the grid makes the light beam super narrow, the light only shines on the sign and Craig and the rest of the picture is dark.I used a 24mm Tilt-Shift lens to correct perspective and keep the lines straight as I was shooting from a high angle. 



Here you can see my lighting setup for the portrait of Jim. Two background lights, an overhead umbrella and a ring flash.

This was my setup for the portrait of Neil. One 7-foot PLM reflector as the key light. An Einstein with a grid to the right for a rim light. Then two strobes in the background to make the tanks shine and pop.

1 Comment

Carrie Ferguson-Killough
Jan 7, 2013 at 11:32 am

Great portraits! Got here by Googling store owner portraits for inspiration for my shoot later! I’m thinking I should skip the umbrella and use natural light since she wants them in front of her glass-windowed storefront. I’m concerned about reflections!




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